Assessing your Corporate Culture
We are a fast-growing company, so from time to time I assess whether our practices are in line with our values and support our corporate culture.
I came across this article by John Coleman where he describes six components of a Great Corporate Culture – Vision, Values, Practices, People, Narrative and Place.
I figured out a table to help me in my assessment. Hopefully, it is something that you will also find it useful for your own company.
|Definition||What we do||How we ensure it||Why?|
|Vision||Purpose||We always aim to be the reliable solution to turn to when our Partners need technical people for their Microsoft Dynamics 365 implementations.||Together with our Partners, we collect and analyse data on current performance and discuss how we can improve our competencies to cover their staffing needs in future projects.||We cannot have a Client-centric strategy without collecting feedback on how well we are working towards achieving our vision.|
|Values||How we do business||We define our culture through our shared values.||We measure our authenticity by how well we practice what we preach. We openly question ourselves and obtain feedback from our Partners on whether they feel that we uphold those values.||We get internal and external feedback on how well we are interpreting our values in order to keep ourselves grounded.|
|People||Who do we work with||When selecting new team members, we put in a lot of effort to ascertain that their values reinforce the kind of practices we expect from ourselves.||We have a rigorous recruitment process that apart from focusing on talent, also includes an open debate on values and work culture.||Different perspectives are healthy and are encouraged but are only fruitful if there are agreed values to bank on.|
|Practices||Our way of doing things||We introduce policies and procedures which reinforce our shared values.||We rely on open communication to explain in great detail the reasoning behind our practices and engage in open discussions about them.||Values are of little importance unless our stakeholders can visualise how they are enshrined in a company’s practices.|
|Narrative||What we represent||The narrative of the carabao being a life partner to Philippine farmers is the ethos of our team – problem-solving experts that help our Partners realise project success.||We keep a close eye on our communication strategy to reinforce our message in our branding and internal communication.||If our narrative is not clear, all the stakeholders involved would not understand what we represent.|
|Place||“Place shapes culture”||We sought an open architecture since it is more conducive to collaboration, however, our focus is mainly on creating the right work environment.||We ask ourselves, what did we hate in our previous jobs? And keep ourselves updated on best practices.||A negative work environment would shackle our ingenuity and go against anything we stand for.|
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